I developed the script and storyboard for a brand film showcasing the combination of premium materials and sustainable manufacturing techniques that go into One Denim jeans. The brief stressed a combination of luxury and sustainability as defining features of the product, and so, drawing on research into recent campaigns by Louis Vuitton and similar luxury fashion houses, as well as sustainable fashion brands such as Veja and Tretorn, I proposed a product shoot at Villa Ottolenghi - an iconic private residence in northern Italy, close to the One Denim factory, and designed by maverick architect Carlo Scarpa to be the perfect marriage of modernist lines and green overgrowing nature. Moving between here and the nearby factory, the film details One Denim’s sustainable, low impact approach to manufacturing, whilst showcasing the product against a luxurious yet environmentally sensitive backdrop.
